Top Internet Business Start-Ups

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December 27, 2009

Making the jump from corporate worker to internet business entrepreneur requires a natural knack for decision making and time management. Pamela Slim, author of Escape From Cubicle Nation, “Most entrepreneurs go in thinking they just have to go in doing everything themselves, but that just isn’t true.” She says small business owners must have a strong understanding of their strengths and weaknesses. If internet design isn’t your thing, for instance, you may have to outsource this job to someone else who specializes in this field — perhaps another independent entrepreneur. Here are some other tips if you’re considering making the switch to running your own show.

There are many different types of internet business ventures to consider. Some people prefer to go with what they know. Brent Bouchez, David Page and Nancy McNally all worked for top-tier ad agencies before forming their own marketing company targeting consumers 50 and older. Michelle DeAngelis worked at Bank of America for 15 years before branching off to do her own private consulting. By contrast, some internet business entrepreneurs decided to forego their past identities and follow a particular pursuit or passion. Ali Galgano transitioned from a corporate recruiter at Goldman Sachs to a seller of unique costume jewelry. Kelly Elvin went from being a corporate lawyer to a dog trainer. What matters most is that your home based business is something about which you are knowledgeable and passionate.

Working with an internet business from home can be a huge culture shock for some entrepreneurs. First of all, there are no more perks — paid days off, vacations, automatic raises, corporate credit cards, 401ks, employee luncheons, cushy offices or company cars. Secondly, it can be downright lonely at times if you go from being the head gossiper at the office water cooler to the sole proprietor of a home business. Thirdly, you will need to harness all the self-motivation you can. It’s much more difficult to get your work done when you can sack out on the couch for a few hours at will or turn on the TV. Lastly, you have to deal with all the accountability. If your marketing campaigns prove to be flops, you have no one to blame but yourself, which can be a tough pill to swallow.

Even if you don’t want to run an internet business, you will need to learn about how IT and business complement each other. To get started, try to come up with a sensible plan that is based on what you already know. If you were a cook or baker, then open your own catering company or bakery. If you worked for a law firm, you can secure your own clients and start your only legal practice or outsource yourself to other law firms. If you worked in retail, start your own clothing design company. If you were an engineer, consider a startup or become a manufacturing consultant. If you love sports, become a personal trainer. If you love animals, start a doggie daycare, a grooming business or pet training service. There are many opportunities for advancement, despite the recession, so check out the Small Business Association resources and learn about how to proceed.

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