Brilliant Guidelines On Getting Seen Online As A Mumpreneur

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April 30, 2010

We live in really exciting times. You have so many opportunities open to you as a mumpreneur/mompreneur and many of these opportunities would be simply unheard of only a handful of years back.

There was a time when people who worked from home were looked at in a very poor light, if you remember. This was due to the fact that other people simply couldn’t conceive how it was possible to make money in this manner. Times are so different now and it’s certainly possible to turn a hobby or passion into a worthwhile and rewarding business when you are working from home.

Rather than worrying about attending networking meetings, getting out and about and spending long periods of time at Chambers of Commerce meetings or otherwise engaging in “push” marketing, you can be creative and make sure that your business is seen online.

1. The first thing that you need to remember is that you have to have a profile on one of the top professional networking websites, Linkedin for example. Sites such as this encourage professionals to interact and your profile will show that you are engaged in a certain type of business which may be of interest to them, as well.

2. Social media is all the rage. This type of communication may well be more to do with interacting with friends and acquaintances and finding friends online, but can be used as a powerful business marketing tool for you. Consider Facebook. Your Facebook account can be expanded to include a business page and if you let all your contacts and friends know about this, you can build up an army of “fans” for your business.

3. Use Twitter as a social media “mini-blog” to send highly targeted messages to your followers. It’s very simple to set up an account in your business name and to look for and start engaging with people who are interested in your niche. As you may know, Twitter messages are very short – 140 characters or less, but they can be very specific and can begin to show that you are an expert in your niche and know exactly what you’re talking about.

4. WordPress is a great platform that allows you to create highly professional looking blogs. Blogs are very powerful but do take a lot of work, and you should be prepared to work on your creation each and every day. Set a blog up as a vehicle for you to talk about your knowledge in this business arena and aim to write one new blog post per day and publish it. It’s not at all difficult to do.

5. A lot of options are available to you if you want to use social media to push your business. With Facebook and Twitter presence in hand and an outline blog established, look for and start visiting other important blogs in your niche and start interacting with them.

The area reserved for comments beneath each blog post is highly important and when two-way interaction is created like this, you benefit. As comments appear, others will realize that there is activity going on and this will start a stream of traffic and further comments. Remember, social media can become quite viral rather quickly.

As a mumpreneur, you can use social media and professional coaching advice will always recommend this approach. Spend some of your time on the web engaging with these online life coaching experts, many of whom are dedicated to providing coaching for women in your position.

Amanda Alexander, Director of Coaching Mums, helps pressure-cooked, stressed working mums who long for more hours in the day. Through her coaching programmes and online life coaching courses, Amanda shows mums how to create fulfilling and successful lives. For your simple 5 step guide to balance as a working mum, download our free eBook today!

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